
Go on a spree guilt-free.


When you need support
Shop bras
From simple to specialized, find your trusted-favorites or try a new style. You deserve options, and we have plenty.

When you need seduction
Shop lingerie
Sometimes being impractical is the most practical thing of all.

When you need style
Shop vintage
Stand out or stay in with unique designs and aesthetics from 20+ years ago.
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Why choose Billy's?
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Why trust our quality?
learn about our vetting
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A kind word
I need a kind wordSometimes a kind word or two can make all the difference. If you need some, we have plenty of nice things to say about you!
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Make a suggestion
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Body dysmorphia
BDD FoundationIf you're struggling with negative self-image, take a step for yourself in a new direction.
Billy's Blog
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How to Add Vintage Lingerie into Your Wardrobe:...
Old lingerie? You can't be serious. We are. And you'll find out why if you read on. Vintage lingerie stands out in a sea of mass-produced basics. It’s a...
How to Add Vintage Lingerie into Your Wardrobe:...
Old lingerie? You can't be serious. We are. And you'll find out why if you read on. Vintage lingerie stands out in a sea of mass-produced basics. It’s a...
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Understanding Bra Sister Sizing: What it is and...
Let’s face it: finding a bra that comfortably fits can feel like hunting for buried treasure—complete with a map that’s half-burned. Understanding “sister sizing” can be a huge help, but...
Understanding Bra Sister Sizing: What it is and...
Let’s face it: finding a bra that comfortably fits can feel like hunting for buried treasure—complete with a map that’s half-burned. Understanding “sister sizing” can be a huge help, but...
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What are bras made of — Part Two: Construction
Bras are highly complex pieces that have distinct segments; combining those together into a single unit while allowing each component to fulfill its role requires creativity and the widest-possible range...
What are bras made of — Part Two: Construction
Bras are highly complex pieces that have distinct segments; combining those together into a single unit while allowing each component to fulfill its role requires creativity and the widest-possible range...