We’re looking for confident, authentic partners who love real quality and affordability in bras and lingerie and want to share that love with their communities. This guide outlines the requirements, expectations, process, and how to apply so you know exactly what it takes to join us.
Eligibility Requirements
To be considered, you should meet the following:
Maintain an active social media presence (Instagram, TikTok, YouTube, or similar platforms preferred) with a genuine following that engages with lifestyle, fashion, body-positivity, or related content.
Be outgoing, friendly, and comfortable communicating openly.
Feel at ease talking about bras, lingerie, fit, comfort, and style — and be willing to show products on social media in tasteful, brand-aligned ways (e.g., try-ons, styling tips, unboxings, or lifestyle shots). Content should remain authentic and appropriate for our audience.
Align with Billy’s Bras values: inclusivity, comfort-first design, body confidence, and quality.
Be 18 years or older, US-based and able to create original content.
Preferably have prior experience creating product or lifestyle content (not required, but helpful).
We welcome creators of all sizes, backgrounds, and aesthetics who genuinely connect with our products.
Expectations
As a Billy’s Bras influencer, you’ll be expected to:
Talk about and spread the word about Billy's Bras in your everyday, regular life.
Create and post high-quality, authentic content featuring our bras and lingerie (photos, videos, Stories, Reels/TikToks, etc.).
Share honest feedback, styling ideas, fit tips, and your personal experience with the products.
Tag, link and/or mention Billy's Bras in your posts with limited direction and in a way that is genuinely YOU. We don't hyper-prescribe messaging, posts or content; we trust you to represent yourself, your values and our brand authentically.
Maintain a positive, professional tone that reflects the brand’s friendly and empowering vibe.
Meet agreed-upon deliverables and timelines for any collaborations or campaigns.
Disclose partnerships clearly in accordance with FTC guidelines (or local advertising rules).
Represent the brand respectfully and avoid content that conflicts with our values.
In return, selected influencers typically receive product gifting, potential paid collaborations, affiliate opportunities, early access to new releases, and the chance to help shape future collections through feedback.
Process
Review this guide and confirm you meet the eligibility points above.
Complete the application by answering the interview questions below and sending them to us (along with your social handles and any relevant links or media kits).
Our team reviews submissions on a rolling basis. We may reach out for additional details, a short virtual chat, or answer any questions you have.
If selected, we’ll be in touch with the news and develop a plan with you to move forward. Everything starts with a trial collaboration that hopefully grows into a longer-term partnership based on performance and mutual fit.
We aim to keep the process straightforward and transparent. Response times vary depending on volume, but we review all thoughtful applications.
Application / Interview Questions
Please answer the following questions thoughtfully and send your responses (plus your main social media handles, follower counts, engagement highlights if available, and any media kit or portfolio link) to billysbras@gmail.com. Keep answers concise but personal — authenticity matters more than perfection.
Tell us a bit about yourself and your social media presence. What platforms do you primarily use, and what kind of content do you create?
Why are you interested in partnering with Billy’s Bras specifically?
Describe your experience (if any) creating content about fashion, lingerie, body confidence, or similar topics. Are you comfortable discussing and showing bras/lingerie on your channels or in real life?
What does “comfort and confidence” in everyday lingerie mean to you, and how would you share that with your audience?
How would you typically style or showcase a new bra or lingerie set in your content? Share any past examples if you have them.
What are your approximate follower counts and average engagement rates on your main platforms?
Do you have any existing brand partnerships or experience with affiliate/gifting programs? (Optional but helpful.)
Is there anything else you’d like us to know about you or your community?
We’re excited to meet creators who are passionate, genuine, and ready to help more people feel great in their bras and lingerie. Thank you for considering the Billy’s Bras Influencer Program — we can’t wait to hear from you!